Business

Soft99 is one of the most well-known global brands in the automotive cosmetics industry. It is a legendary Japanese brand that has been gaining fans all over the world for over 60 years. We are an importer and exclusive official distributor of Soft99 in Europe. As a goal, we set ourselves a further popularization of the brand and increasing market share on the Old Continent. Not only in the flagship category of hard waxes – where we outclass competition – but in a wide range of products.

Vision

Soft99 is the most well-known and valued brand of car cosmetics among car enthusiasts on the European market.

Mission

Our mission is to increase consumer awareness and engagement in car care. We want our customers to consistently use for this purpose cosmetics of the highest quality, modern,
and above all, environmentally friendly.

We want to build long-term relationships with them, adapting the offer to their needs. We want them to feel pride and satisfaction from contact with the brand, improving their skills in the field of professional detailing.